If you are a small company or a start up then you will know that it is very important to make sure that your customers and clients are easily able to contact you for what they need. This is especially true if you are selling a certain service or product to the general public at large. You also know that as a small company or one that is just starting out, you need to get word around about your organization. To not have a marketing campaign or a strategy as a newer and smaller company, you are bound to fail.
Exposure is gotten through the marketing that you do and for that you will need to run multiple marketing campaigns side by side. With the internet age upon us, you have a lot of new options to run ads on as well. You already have social media apps like twitter, facebook, youtube, and more to work on but then you can also get features, click and pay ads, emails, sponsored content, newsletters, and so much more to work with now.
However, one down side to this is that it can often be difficult keeping track of each and every marketing campaign, especially when you could easily run 15 of them at once. It also becomes hard to know which ones are giving back a better response. While you could ask each individual client where they saw the ad that made them call the given number, you would just end up annoying a lot of people and wasting time. Instead you could get a 1300 number or a 1800 number for each marketing campaign and that would simply record which number is getting more calls every day. By combining the hotline to it, you can streamline your marketing techniques and cut bad ads.